Atravesar el Amazonas
My chronicle for GQ: from Manaus to Colombia by river, 1,628 kilometers of water. Text and photographs.
Read the chronicleMexico City
Strategist, columnist, author and songwriter. I build narratives for people and institutions, argue about Mexico in print, write books and songs, played pro football, and work to recover Mexico's forgotten fruits.
Get in touch
My chronicle for GQ: from Manaus to Colombia by river, 1,628 kilometers of water. Text and photographs.
Read the chronicleEleven songs, from cumbia and salsa to rap and corridos. How the band was born, and the album track by track. Now recording at Babel Audio Lab and Transistor Mix Room.
Read the postEvery other week in El Universal: politics, power and Mexico's place in the world. Read the newest one.
Read on El Universal ↗01 — Strategy
I founded and lead Los Hijos de la Malinche, a strategic communications and narrative agency in Mexico City. We design high-level strategies and campaigns for artists, companies, governments in Latin America and Europe, and presidential and mayoral campaigns.
Worked with
Alfonso Cuarón · Alejandro González Iñárritu · Diego Luna · Gael García Bernal · Gustavo Dudamel · Alondra de la Parra · Bimbo · GNP · Bosque de Chapultepec · Royal Opera House · Chanel · Galerie du 19e
02 — Writing & TV
Biweekly opinion columnist on politics, power and Mexico's place in the world for El Universal and El País, with work published in The New York Times, Le Nouvel Observateur, Libération and Folha de São Paulo. For GQ, I write travel chronicles.
Opinion
A new column every other week. The full, always up-to-date archive lives at El Universal.
Read my columns ↗
Travel chronicles for GQ
03 — Speaking
Keynotes, panels and conversations on storytelling, politics, communication and culture, for summits, universities, companies and public institutions.
Signature talk · Latest: Startup Venezuela Summit, October 2026
How to tell stories that change the world
Presented at the Startup Venezuela Summit and the Volcano Summit in Guatemala


Talks
Why some narratives move people, markets and governments, and how to build one.
Dependence on the US, middle powers and what Mexico could be.
How reputations, crises and public conversations really work.
Artists, cinema and music as Latin America's soft power.
Past stages
04 — Music
I write the lyrics, music and melodies. For years that was LEZ, a rock band. DESVELO mixes rap, reggaeton, cumbia, salsa and Mexican music. After more than four months of demos, we're now recording the album at Babel Audio Lab and Transistor Mix Room.

05 — Books & film

Novel, Cal y Arena. A bestseller in Mexico.
Buy on Amazon ↗
On the story behind Mexico's political transformation.
Buy on Amazon ↗
Twenty years of essays from Letras Libres (Gris Tormenta), alongside Isaiah Berlin, Jonathan Haidt and John Lanchester.
Buy on Amazon ↗A couple of new titles, to be announced soon.
Also wrote and directed the short film Almost True.
06 — Orita
Co-founder and Head of Business Development at Orita, an artisanal soda made with agave and Mexican flavors. With my three partners, I work on growth, partnerships, the brand's story and its move into the United States.
07 — Football

Played for Club Atlético Independiente (CAI) in Panama in the 2020 and 2021 seasons, and won the Panamanian first division.
Certified coach, FMF Licencia PRO, with training in tactics, sports psychology, physical preparation and football regulation.

08 — Tzapotl
Tzapotl is a project to recover Mexico's endemic fruits: varieties that grew here long before anything was imported, and that are now being lost.
Chicozapote · Caimito · Zapote blanco · Zapote verde · Anona

09 — Gastronomy
I vote for The World's 50 Best Restaurants, write about Mexican food and its future, and keep my own guide to Mexico City's restaurants and bars.
10 — And more
Monstruo de AguaPartner in a beer company with three barsEmilio Lezama is a Mexican writer and one of Latin America's leading communications strategists. As founder and CEO of Los Hijos de la Malinche, based in Mexico City, he has developed high-level strategies and campaigns for filmmakers Alfonso Cuarón and Alejandro González Iñárritu, actors Diego Luna and Gael García Bernal, conductors Gustavo Dudamel and Alondra de la Parra, companies and institutions including Bimbo, GNP, Bosque de Chapultepec, the Royal Opera House and Chanel, governments in Latin America and Europe, and presidential and mayoral campaigns.
He is an opinion columnist for El Universal and El País, and his writing on politics, power and Mexico's role in the world has appeared in The New York Times, Le Nouvel Observateur, Libération and Folha de São Paulo. He writes for GQ, and for three years, until 2019, he was a panelist on Debatitlán, the political debate table on Brozo's television show. He is the author of the novel El mejor mundo posible (Cal y Arena), a bestseller in Mexico, and of 4T 2.0: narrativa de una transformación, and is among the contributors to En busca del presente, an anthology of twenty years of essays from Letras Libres. He wrote and directed the short film Almost True.
Lezama speaks internationally on storytelling, politics and culture. In 2026 he presented "How to tell stories that change the world" at the Volcano Summit in Guatemala and the Startup Venezuela Summit. He has lectured at Harvard University, Georgetown University, The George Washington University, Universidad Javeriana, Universidad de La Sabana, Universidad del Istmo, UDLA, UNAM and the Mexican Senate, and in 2018 was invited by the EZLN to speak at its Semilleros gathering in Chiapas. A songwriter since the age of fourteen, he wrote for the rock band LEZ and now leads DESVELO, a project blending rap, reggaeton, cumbia, salsa and Mexican music. He is co-founder and Head of Business Development at Orita, an agave-based artisanal soda, and a partner in the brewery Monstruo de Agua. He played for Club Atlético Independiente in Panama in 2020 and 2021, winning the Panamanian first division, and holds a coaching license from the Mexican Football Federation. He votes for The World's 50 Best Restaurants and publishes MX City Vibes, his guide to Mexico City's restaurants and bars. He founded Tzapotl, a project to recover Mexico's endemic fruits, and holds a master's degree from The George Washington University; he also studied at Sciences Po and Sorbonne-Assas in Paris and at UNAM.