Mexico City

Emilio
Lezama

Strategist, columnist, author and songwriter. I build narratives for people and institutions, argue about Mexico in print, write books and songs, played pro football, and work to recover Mexico's forgotten fruits.

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Portrait of Emilio Lezama

Latest

All posts

MusicOct 2026

DESVELO: making the record

Eleven songs, from cumbia and salsa to rap and corridos. How the band was born, and the album track by track. Now recording at Babel Audio Lab and Transistor Mix Room.

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01 — Strategy

Los Hijos de la Malinche

I founded and lead Los Hijos de la Malinche, a strategic communications and narrative agency in Mexico City. We design high-level strategies and campaigns for artists, companies, governments in Latin America and Europe, and presidential and mayoral campaigns.

  • Strategic communication
  • Public relations
  • Crisis management
  • Political consulting
  • Social listening
  • Campaigns

Worked with

Alfonso Cuarón · Alejandro González Iñárritu · Diego Luna · Gael García Bernal · Gustavo Dudamel · Alondra de la Parra · Bimbo · GNP · Bosque de Chapultepec · Royal Opera House · Chanel · Galerie du 19e

delamalinche.com ↗

02 — Writing & TV

Columns, chronicles & debate

Biweekly opinion columnist on politics, power and Mexico's place in the world for El Universal and El País, with work published in The New York Times, Le Nouvel Observateur, Libération and Folha de São Paulo. For GQ, I write travel chronicles.

Opinion

A new column every other week. The full, always up-to-date archive lives at El Universal.

Read my columns ↗
Debatitlán Panelist on Brozo's political debate table for three years, until 2019

03 — Speaking

On stage

Keynotes, panels and conversations on storytelling, politics, communication and culture, for summits, universities, companies and public institutions.

Signature talk · Latest: Startup Venezuela Summit, October 2026

How to tell stories that change the world

Presented at the Startup Venezuela Summit and the Volcano Summit in Guatemala

Book this talk
Emilio Lezama on stage at the Volcano Summit
Volcano Summit, Guatemala, 2026
Emilio Lezama on stage at the Volcano Summit
Volcano Summit, Guatemala, 2026

Talks

  • How to tell stories that change the world

    Why some narratives move people, markets and governments, and how to build one.

  • Mexico in the new world order

    Dependence on the US, middle powers and what Mexico could be.

  • Narrative is power

    How reputations, crises and public conversations really work.

  • Culture as diplomacy

    Artists, cinema and music as Latin America's soft power.

Past stages

  • Startup Venezuela Summit — "How to tell stories that change the world"Venezuela, 2026
  • Volcano Summit — "How to tell stories that change the world"Guatemala, 2026
  • Harvard UniversityUnited States
  • Georgetown UniversityUnited States
  • The George Washington UniversityUnited States
  • Universidad JaverianaColombia
  • Universidad de La SabanaColombia
  • Universidad del IstmoGuatemala
  • UDLAEcuador
  • UNAMMexico
  • Senate of the RepublicMexico
  • Invited by the EZLN to speak at its Semilleros gatheringChiapas, 2018
Book a talk

04 — Music

Songs since fourteen

I write the lyrics, music and melodies. For years that was LEZ, a rock band. DESVELO mixes rap, reggaeton, cumbia, salsa and Mexican music. After more than four months of demos, we're now recording the album at Babel Audio Lab and Transistor Mix Room.

Before

LEZ

Rock/Pop with Balti and Sandoval, 2017–2022

Listen to Aldeida ↗   lezband.com ↗

Now

DESVELO

Rap · reggaeton · cumbia · salsa · Mexican music

desvelo.music ↗
DESVELO recording in the studio
DESVELO in the studio, 2026. Visit desvelo.music
Follow the making of the record   desvelo.music ↗

05 — Books & film

Books

  • El mejor mundo posible — Emilio Lezama

    Novel, Cal y Arena. A bestseller in Mexico.

    Buy on Amazon ↗
  • 4T 2.0: narrativa de una transformación — Emilio Lezama

    On the story behind Mexico's political transformation.

    Buy on Amazon ↗
  • En busca del presente — Letras Libres, Gris Tormenta

    Twenty years of essays from Letras Libres (Gris Tormenta), alongside Isaiah Berlin, Jonathan Haidt and John Lanchester.

    Buy on Amazon ↗
  • New books

    A couple of new titles, to be announced soon.

Also wrote and directed the short film Almost True.

Orita

06 — Orita

Mexico, in a bottle

Co-founder and Head of Business Development at Orita, an artisanal soda made with agave and Mexican flavors. With my three partners, I work on growth, partnerships, the brand's story and its move into the United States.

Orita agave sodas on a table with food

07 — Football

From the pitch to the bench

Club Atlético Independiente crest

Player

Played for Club Atlético Independiente (CAI) in Panama in the 2020 and 2021 seasons, and won the Panamanian first division.

Coach

Certified coach, FMF Licencia PRO, with training in tactics, sports psychology, physical preparation and football regulation.

CAI team photo, champions 2020
Club Atlético Independiente (CAI), Panamanian first-division champions, 2020

08 — Tzapotl

Mexico's forgotten fruits

Tzapotl is a project to recover Mexico's endemic fruits: varieties that grew here long before anything was imported, and that are now being lost.

Chicozapote · Caimito · Zapote blanco · Zapote verde · Anona

Tzapotl: caimito fruits stacked on a pink background
Texts by Emilio Lezama and David Guajardo · Art and design by Cèlia Pladevall · Photography by Pablo Antolí

09 — Gastronomy

At the table

I vote for The World's 50 Best Restaurants, write about Mexican food and its future, and keep my own guide to Mexico City's restaurants and bars.

MX City Vibes, Emilio Lezama's guide to Mexico City restaurants and bars
  • MX City Vibes ↗My guide to Mexico City's restaurants and bars
  • The World's 50 BestVoter
  • El País ↗"La urgencia de repensar la gastronomía mexicana"

10 — And more

Other ventures

  • Cervecería Monstruo de AguaMonstruo de AguaPartner in a beer company with three bars
  • EducationMaster's, The George Washington University · Sciences Po · Sorbonne-Assas · UNAM

About · Press

About Emilio Lezama

Download portrait ↓

Emilio Lezama is a Mexican writer and one of Latin America's leading communications strategists. As founder and CEO of Los Hijos de la Malinche, based in Mexico City, he has developed high-level strategies and campaigns for filmmakers Alfonso Cuarón and Alejandro González Iñárritu, actors Diego Luna and Gael García Bernal, conductors Gustavo Dudamel and Alondra de la Parra, companies and institutions including Bimbo, GNP, Bosque de Chapultepec, the Royal Opera House and Chanel, governments in Latin America and Europe, and presidential and mayoral campaigns.

He is an opinion columnist for El Universal and El País, and his writing on politics, power and Mexico's role in the world has appeared in The New York Times, Le Nouvel Observateur, Libération and Folha de São Paulo. He writes for GQ, and for three years, until 2019, he was a panelist on Debatitlán, the political debate table on Brozo's television show. He is the author of the novel El mejor mundo posible (Cal y Arena), a bestseller in Mexico, and of 4T 2.0: narrativa de una transformación, and is among the contributors to En busca del presente, an anthology of twenty years of essays from Letras Libres. He wrote and directed the short film Almost True.

Lezama speaks internationally on storytelling, politics and culture. In 2026 he presented "How to tell stories that change the world" at the Volcano Summit in Guatemala and the Startup Venezuela Summit. He has lectured at Harvard University, Georgetown University, The George Washington University, Universidad Javeriana, Universidad de La Sabana, Universidad del Istmo, UDLA, UNAM and the Mexican Senate, and in 2018 was invited by the EZLN to speak at its Semilleros gathering in Chiapas. A songwriter since the age of fourteen, he wrote for the rock band LEZ and now leads DESVELO, a project blending rap, reggaeton, cumbia, salsa and Mexican music. He is co-founder and Head of Business Development at Orita, an agave-based artisanal soda, and a partner in the brewery Monstruo de Agua. He played for Club Atlético Independiente in Panama in 2020 and 2021, winning the Panamanian first division, and holds a coaching license from the Mexican Football Federation. He votes for The World's 50 Best Restaurants and publishes MX City Vibes, his guide to Mexico City's restaurants and bars. He founded Tzapotl, a project to recover Mexico's endemic fruits, and holds a master's degree from The George Washington University; he also studied at Sciences Po and Sorbonne-Assas in Paris and at UNAM.

Based in
Mexico City
Company
Founder and CEO, Los Hijos de la Malinche; co-founder, Orita
Clients
Cuarón, González Iñárritu, Luna, García Bernal, Dudamel, de la Parra, Bimbo, GNP, Bosque de Chapultepec, Royal Opera House, Chanel; governments in Latin America and Europe; presidential and mayoral campaigns
Columns
El Universal, El País; GQ
Television
Debatitlán, Brozo's political debate table (three years, until 2019)
Books
El mejor mundo posible; 4T 2.0: narrativa de una transformación; contributor to En busca del presente (Letras Libres)
Music
LEZ; DESVELO
Football
Panamanian first-division champion with CAI (2020–2021); FMF-licensed coach
Speaks on
Storytelling, Mexico and the world, narrative and power, culture as diplomacy
Lectured at
Harvard, Georgetown, The George Washington University, Universidad Javeriana, Universidad de La Sabana, Universidad del Istmo (Guatemala), UDLA (Ecuador), UNAM, Mexican Senate, Volcano Summit, Startup Venezuela Summit
Gastronomy
Voter, The World's 50 Best Restaurants; MX City Vibes, guide to Mexico City
Education
Master's, The George Washington University; Sciences Po (Paris); Sorbonne-Assas (Paris); UNAM